If there is one thing that studio owners do not have an abundance of, it’s time. There’s always so much to do. Program planning, teaching, studio maintenance, emails, teacher recruitment, organizing concerts. The list is endless. Unfortunately, you can’t stop doing any of these things. They’re essential to the smooth running of your studio.
Too often as studio owners we focus on the wrong things. It’s easy to blame competitors, lackluster teachers or changes in market demand for our empty classes. But what if the real reason was simpler than that?
Picture this. You’ve carved out a chunk of time this week to properly focus on marketing. You’ve got 2 hours. You sit down at your desk and… the toilet needs cleaning. Hang on, weren’t there some funky leftovers in the fridge that need throwing out? When was the last time the bed sheets got changed?
One of the top areas of concern for studio owners is free marketing. Paid advertising is also extremely important but that’s a discussion for another day. Free marketing is an untapped resource that too many studio owners ignore. The main reason it remains untapped is confidence. We’re not trained to go out there and hustle for our businesses.
How to Double Your Studio in 2023. Studio Business Plan, Marketing Master Plan + Step-by-Step Workshop plus 12 months of support
Let’s see how are you presenting online, and how can we give you one consistent core message that positions you as the best, the go-to studio in your area.
What are you doing to build more of the business on the referral arm of your studio?
Your website is like a 24hr salesman for your studio. It is the online face of your studio. So we want to make sure that we have our best foot forward