When studio owners ask me the secret to a thriving studio business, I always tell them to focus on retention. It may not be sexy or splashy. But a good retention strategy will make your bank balance look good, you’ll spend less on marketing and you can avoid the stress each season about your enrolment numbers. Sound good? Let’s dive in.
I’m here to bring Retention back into the spotlight and show you how it’s one of the fundamental keys to unlocking the true potential of your studio.