Unlock the life of your dreams...
Redesign your studio business for maximum profit, freedom and joy
Imagine a studio that practically runs itself. Profitable financial reports every year. The freedom to choose how you work within your studio.
We have the key. Welcome to Studio Evolution.
Let's get started
Have you wished for a group of business besties who understand your struggles and can give you a shoulder to lean on in your toughest times? Besties who understand what it’s like to fire a teacher, organise a concert or stay up until midnight planning your classes for the next day?
Pull up a chair, we’ve been saving this seat for you.
It’s a free group with training sessions designed to keep you motivated as you grow your studio in an authentic and heart led way.
Here's what's coming up in Masterclass
We’ve been running Studio Evolution Masterclass for almost a decade, and we’ve helped thousands of studio owners get more profits, joy and freedom in their studio businesses. It’s totally free and you can join immediately! Here are just some of what you can expect in this supportive community.
Every fortnight, we host a Watch Party for the latest episode of Your Studio Podcast, hosted by Chantelle and Michelle. Level up alongside your community!
Held annually. Warning, after participating in this training, you will have a VAST influx of students. Be prepared!
Follow along with the group and read books recommended by Chantelle specifically for studio owners for their personal and business development.
Studio Evolution is the key to your dream life. It’s a two year program that will re-design, systemise, automate and fool proof your studio business. Giving you the time, profits and space to thrive (not merely survive!) in your studio business.
We have 6 key pillars (subject areas) designed to rework and automate one area of your business at a time so at the end of two years, your studio business is practically running itself.
Designed to uncover and enrich every part of your studio business
We believe word-of-mouth marketing is the ticket to studio success. In this pillar you will learn how to attract your dream students and then nurture them into devotees of your studio who will sing your praises everywhere they go.
Here, you will fall in love with numbers. Yes, we’re being serious. By the end of this pillar you will be so confident in all areas of your business you’ll know your way around a finance spreadsheet better than any accountant. We’ll give you our profitability plan – the proven roadmap to studio financial success.
In this pillar we focus on systemisation. Automating and outsourcing as much as possible to free up more of your time. Your studio should be a well-oiled machine that practically runs itself. If you’re tired of personally answering enrollment enquiries, this pillar is for you.
In this pillar we teach our exclusively ‘sticky’ retention approach that will make sure every student who signs up to your classes, ‘sticks’ around. This pillar is about nurturing and nourishing your students to become loyalists to your studio. Creating a beautiful place for them to attend classes and feel like themselves for an hour or two
In this pillar we show you how to inject a sense of wonder, play and magic into your studio offerings. This is about finding that special something that has newcomers choosing your studio above all others. We will help you create the ultimate studio experience for your students, so they keep coming back again and again.
This pillar is all about teamwork and you know that makes the dreamwork. We show you how to create, cultivate and nurture your dream team, starting with YOU. In this pillar you will become an impactful leader, evolving your team from within your studio. Be the studio where all the teachers want to teach because you are such a dynamic and inspiring leader.
So what can happen if I join Studio Evolution?
Went from feeling unworthy and unsure about her ability to run a studio to finding her voice, purpose and confidence.
Went from working around the clock, not putting herself first and on the edge of burnout to actually taking time off and delegating in her studio.
Went from living paycheck to paycheck and now pay themselves a proper livable wage and have doubled their revenue.
Went from total burnout to thriving studio owner and now has more time with her family while her team takes care of it all
Went from being terrified of looking at her finances to being a total Profit and Losses pro!
Went from running at a loss to increasing her revenue by 25% and increased her profitability from 1% to 13%.
Went from feeling like a fraud to leaning right into her role as CEO of her studio.
Enrolled over 20 students within his 1st trimester of being with Studio Evolution.
Totally turned her studio around and now has time for family and fun!
Are you ready for a total Studio Transformation?
Hello Lovelies,
I'm Chantelle.
Hello Lovelies, I'm Chantelle
CEO & Founder of Studio Evolution
There’s always a seat for you at our table.
I am here because I want more. More for you. Studio life is wondrous and magical but it can also be all-consuming.
I’m here to show you how you can have more. More enrollments. More financial security. More freedom. More time to yourself. More purpose to grow your studio in an authentic and profitable way.
There’s always a seat for you at our table.
I am here because I want more. More for you.
Studio life is wondrous and magical but it can also be all-consuming.
I’m here to show you how you can have more.
More enrollments.
More financial security.
More freedom.
More time to yourself.
More purpose to grow your studio in an authentic and profitable way.
We are a sanctuary for studio owners to kick off their shoes, pull up a chair and get real about the growth of their studios, their wellbeing as studio owners and their financial goals as business owners.
Within just 12 months of working with Studio Evolution, we’ve had our members double their student numbers, pay off loans in excess of $24,000, finish the year with $90k profit, double their recital revenue and increase their overall profitability from 1% to 13%.
We’ve had studio owners reduce their working hours by over 40% in the first 6 months of being with Studio Evolution and reduce their teaching loads significantly. We redefine what it means to be a studio owner. No more working 16-hour days, 7 days a week.
Whatever freedom means to you, we can make it happen. Whether it’s more time with away from the studio, freedom to move into a CEO role or increasing your earning potential. We are here to help you create the studio of your dreams, on YOUR terms.
So who is Chantelle exactly?
Chantelle Bruinsma is one of the most respected and influential voices in the global studio industry today. As the founder of Studio Evolution, co-host of Your Studio Podcast, and a recognised advisor to leading studio industry associations worldwide, she has educated and empowered thousands of studio owners across 34 countries—transforming not just their businesses, but the way they lead.
Chantelle began her journey as a performer, music educator, and studio owner herself—building a multi-location studio with 35+ staff by the age of 26. What began as a love for the performing arts soon turned into a mission to empower the people who teach it—to give studio owners the tools, systems, and support they were never taught but always needed.
Since launching Studio Evolution, Chantelle has led a powerful shift in the studio industry—redefining not just how studios grow, but how owners feel as they lead. Her frameworks have helped thousands of studio owners dramatically increase their student numbers—many doubling, tripling, even quadrupling enrolments—while achieving 97% retention, building devoted, high-performing teams, and finally working less than they ever believed possible.
Overwhelm turns into clarity. Long hours become breathing room. And most powerfully—studio owners fall back in love with their business and create the life they’ve always dreamed of.
But Chantelle’s impact extends beyond strategy. She is one of the key voices reshaping the narrative of what it means to run a studio in the modern world—away from burnout and constant busyness, and toward conscious leadership, alignment, and sustainable success.
Studio Evolution has grown into a powerful community, a strategic sanctuary, and a source of industry-wide innovation—known for delivering practical, proven strategies that work in the real world of studio life. Through it, Chantelle continues to champion a new kind of studio leadership—where business success and personal fulfilment don’t just co-exist, they amplify each other.
She lives in Sydney, and is happiest when around her husband, two daughters, and their snuggly cat Tiggi. She loves long walks in nature, baking cupcakes with the kiddos, and believes deeply that your studio should support your life—not the other way around.
Meet Work Wifey,
Michelle.
And of course, we cannot forget Michelle Hunter
Michelle Hunter is a strategic, systems-driven leader with a background in Health Science and a deep passion for helping purpose-led businesses scale with ease. Michelle has always had a love for the studio world as she grew up working and teaching in a performing arts studio and toured in one of Australia’s biggest and most respected theatre and education companies – Brainstorm Productions.
Her early career in Occupational Rehabilitation gave her a strong foundation in Workers’ Compensation, OHS, and efficient administration. Over time, her natural leadership and project management strengths led her to pivot into marketing, operations and digital strategy—delivering transformational results for both international corporations and growing online businesses.
Since joining Studio Evolution in 2016 (then Studio Expansion), Michelle has played a pivotal role in transforming the business into a globally recognised leader in studio growth education. Starting as Operations Manager, she quickly became the operational heartbeat of the company—streamlining systems, optimising program delivery, and training remote teams to deliver world-class student experiences.
By 2019, Michelle stepped into the role of General Manager, overseeing operations, digital marketing, hiring and finance, and helped guide the company through a major scale-up during COVID. Her leadership was instrumental in Studio Evolution reaching its largest online presence to date.
Now a Co-Owner, Partner and co-host of the Your Studio Podcast, Michelle continues to drive the strategic vision of Studio Evolution, helping studio owners across more than 34 countries grow thriving, profitable studios—while reclaiming time, freedom and joy in their lives.
She lives in Victoria and adores spending time with her three children and husband living the simple life. Michelle loves being active and is working towards building her dream hobby farm (with chickens and all). Michelle loves seeing studio owners evolve into their full potential which in turns affects all areas of their life and community.
What it's like to work with us
Most of our studio owners tell us that working with Studio Evolution is like coming home.
It’s warm and comfortable. There are metaphorical cookies baking in the oven and everyone is there for the same reason.
To take back control of their business and their lives. To get the freedom they crave. To have financial security. And to find a group of supportive people just like them, to walk beside on this journey.
We have had thousands of studio owners tell us that joining Studio Evolution is the best decision they have ever made for themselves. Stop trying to do this alone and join us.
That’s what we’re here for.
