Too often as studio owners we focus on the wrong things. It’s easy to blame competitors, lackluster teachers or changes in market demand for our empty classes. But what if the real reason was simpler than that?
Picture this. You’ve carved out a chunk of time this week to properly focus on marketing. You’ve got 2 hours. You sit down at your desk and… the toilet needs cleaning. Hang on, weren’t there some funky leftovers in the fridge that need throwing out? When was the last time the bed sheets got changed?
If I’ve said it once, I’ve said it 1000 times – teamwork makes the dream work. Years (and years!) of experience has led me to value team engagement as one of the most important elements in my business. Think about how dreadful it is when one of your leading teachers calls in sick or worse, gives their notice? That sinking feeling is one of the biggest clues – your team is your support network and it’s vital to your business to cherish and nurture them.
One of the top areas of concern for studio owners is free marketing. Paid advertising is also extremely important but that’s a discussion for another day. Free marketing is an untapped resource that too many studio owners ignore. The main reason it remains untapped is confidence. We’re not trained to go out there and hustle for our businesses.
Tolerance is often considered a good thing but that’s not always the case. Often we tolerate things because it’s easier than making a fuss. This leads to us doing too much and getting burnt out because we’re afraid of rocking the boat
I’m here to bring Retention back into the spotlight and show you how it’s one of the fundamental keys to unlocking the true potential of your studio.
You’re probably thinking ‘A promotion’? But I own the place! But believe me, there are always things you can do as a boss to give yourself the promotion you deserve!
One of the biggest issues most studio owners face is money leaks. There are plenty of cracks where extra money can slip through without you even noticing it. Here are 5 ways your studio might be stealing your money.
If you’ve been running your business for a while. You’ll know that you’re putting a lot of energy and effort into keeping the balls rolling. And sometimes you just need someone to go able to shine a light and ask, have you tried this?
Reason #3 Why I Don’t Love Free Trials It makes for a crappy student experience and jeopardises your retention.