Picture this. You’ve carved out a chunk of time this week to properly focus on marketing. You’ve got 2 hours. You sit down at your desk and… the toilet needs cleaning. Hang on, weren’t there some funky leftovers in the fridge that need throwing out? When was the last time the bed sheets got changed?
If I’ve said it once, I’ve said it 1000 times – teamwork makes the dream work. Years (and years!) of experience has led me to value team engagement as one of the most important elements in my business. Think about how dreadful it is when one of your leading teachers calls in sick or worse, gives their notice? That sinking feeling is one of the biggest clues – your team is your support network and it’s vital to your business to cherish and nurture them.
One of the top areas of concern for studio owners is free marketing. Paid advertising is also extremely important but that’s a discussion for another day. Free marketing is an untapped resource that too many studio owners ignore. The main reason it remains untapped is confidence. We’re not trained to go out there and hustle for our businesses.
I’m here to bring Retention back into the spotlight and show you how it’s one of the fundamental keys to unlocking the true potential of your studio.
If you’ve been running your business for a while. You’ll know that you’re putting a lot of energy and effort into keeping the balls rolling. And sometimes you just need someone to go able to shine a light and ask, have you tried this?