Spending money on Facebook ads but struggling to attract new students to your studio? In this episode of Your Studio Podcast, Chantelle and Michelle reveal how understanding your ideal student, creating powerful marketing hooks, and using AI to simplify Meta advertising can help you generate more enquiries and grow your studio without simply increasing your ad budget. Tune in to discover how a few simple shifts in your studio marketing strategy could make all the difference to your enrolments.
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Transcript:
Chantelle Bruinsma (00:04):
Welcome to Your Studio Podcast, sharing strategies for studio owners. I’m Chantelle Bruinsma, here with Michelle Hunter, and together we’re the CEOs of Studio Evolution, where for over a decade we’ve helped thousands of studio owners around the world from dance, music, acting, art, yoga, and pilates studios transform their passion into thriving profitable businesses. So if you’re a studio owner, grab a cup of tea and settle in. You’re in exactly the right place.
(00:34):
Hello everyone. How you doing? It’s Chantelle Bruinsma here, with Michelle Hunter, and we are back for another episode of Your Studio Podcast. Excited to kick off, my friend.
Michelle Hunter (00:44):
Hello. It’s an exciting day. We get to laugh constantly.
Chantelle Bruinsma (00:48):
Yeah. This is like Michelle and I favorite thing that we get to do in our job. This is why our just cheekbones ache by the end of it. I love it. Everything’s creepy. I have a good cheek workout.
Michelle Hunter (00:58):
Everything’s creepy by the end of this day.
Chantelle Bruinsma (01:01):
Well, it’s good. It’s good. It’s healthy, right?
Michelle Hunter (01:05):
Yeah, so healthy. So
Chantelle Bruinsma (01:07):
We got back a little while ago from Koh Samui. We ran a retreat. We had 16 clients come and join us in Koh Samui in Thailand. It’s very hard work that we have to do. I mean, this day, just laughing together with your best mate and then having to travel to tropical locations and eat fabulous food with really amazing people. It’s really tough, Michelle. Really tough. It
Michelle Hunter (01:25):
Was hard. And even how we did our morning meetings with our feet in the water, my feet not in the sand, your feet in the sand.
Chantelle Bruinsma (01:35):
Michelle turns out has a very inopportune allergy to sand, which we’ve unfortunately discovered through tropical retreats.
Michelle Hunter (01:43):
Yeah. Which all our clients have discovered during our tropical retreats that I have a severe allergic reaction to the sand over there, but that’s fine.
Chantelle Bruinsma (01:53):
It’s really sad. I’m still very upset about it. It’s quite debilitating.
Michelle Hunter (01:57):
It is. It is. But I have to say that water, that horizon in Koh Samui is just like nothing else, really. Where we were able to take our clients, take our mindset, it was the best.
Chantelle Bruinsma (02:12):
Yeah. And you might remember from, oh my gosh, I don’t even know what episode it was way back in the day where Michelle and I joked about taking our clients to do a Muay Thai boxing class. And I was like, I was actually joking about this, actually joking. And then one of our lovely clients, Sarah, called us up on it and said, “So are we doing it?” And I was like, “We’re not sure about this.”
Michelle Hunter (02:34):
You know what was actually hilarious? Because some people were very not keen. It’s like, “No, I don’t do boxing. I’m not into this.” And then as the days got closer – Now I’m going to tell you what really happened. And then as we got closer, it’s like a flip switch. And then they were all like, “Yeah, we’re in a foreign country. We’re on a tropical island where this sport is so well known for and people come and do training camps for. Let’s go.” This one was like, “Michelle, let’s get our hair.” We are in some hair shop getting our hair braided. And these ladies are just like, “Okay, yeah, if you want to braid your hair like the five-year-old girls next to you, we can do it.” And then Chantel’s like, “Make me look tough like a fighter.” I’m like, “Oh my gosh.” Then we went to go get boxing shorts and of course Chantel’s like, “Pink ones.” I was like, “Yep, that’s where we are.” And the whole set, right?
(03:28):
And then we’re meeting all our clients in the foyer. We’re picking them up from their hotel and had drivers take us to this boxing experience. And we turn up, Chantel’s in her pigtails with her pink top and her pink boxing shorts. And in roll, all our clients, the ones who said, “Nah, I’m just coming to watch. I’m just going to be on the sidelines,” all decked out head to toe. And I reckon we had some rocky music. I think one of them were even playing rocky music and a little speaker as they were coming out. And it was just, I have to say, my husband actually said to me the other day, What’s one of the funniest memories you’ve ever had in your 10 plus year evolution? And I said, it was this night. It was this night. It
Chantelle Bruinsma (04:09):
Was pretty special. It was pretty special because you got to see Michelle, one of our beautiful clients, and he did a compilation video set to some refund music. And there’s me kind of like, Mickey Mouse moves.
Michelle Hunter (04:20):
She Mickey Mouse boxing
Chantelle Bruinsma (04:21):
Gloves.
Michelle Hunter (04:23):
She arrived and then all the fight coaches were like,
Chantelle Bruinsma (04:28):
Give
Michelle Hunter (04:28):
Her the Mickey Mouse
Chantelle Bruinsma (04:29):
Boxing gloves. So funny. But then you got Michelle, there’s this slo-mo video of Michelle, you see the ferocity in her eyes. I
Michelle Hunter (04:38):
Saw the rage. The rage was coming out.
Chantelle Bruinsma (04:40):
Yeah. It’s like, I see you and I’m going to stand over here. But no, everyone got into it. There’s nothing better when you’re doing activity and everyone’s like, I am in for this.
Michelle Hunter (04:50):
And you know what? It was funny because everyone, I was just laughing. So when everyone would look at me, I was laughing and I was like, I am so happy. It was joy because it was such a thing that no one wanted to do. And it’s not an easy thing, right? We’re not in an air cond.
Chantelle Bruinsma (05:02):
No.
Michelle Hunter (05:03):
We were in the middle of a main highway and the cars dropped us off in an outdoor. The fighters just finished fighting before us. We’re standing on the side with an electrolyte drinking a cigarette. This is how hardcore this gym was that we came to. And you would not think this is an experience your clients want to do, but they fully embraced it. And I was just laughing with glee and joy because they really embraced something that was so hard and so out of their comfort zone and was such a picture of where we were trying to take them professionally and mentally that week. And it was the best night ever.
Chantelle Bruinsma (05:38):
It was really fun. I also really loved, you’ve got all these professional ballet dancers, dance studios and they’re on the side doing kickboxing, but with immaculate technique, toes pointed, proper turnout, synchronized and choreographed and left and right and left. Oh, it’s great.
Michelle Hunter (05:58):
And any listeners who binge on Muay Thai videos like I do, you know that there’s all these sounds that you’re encouraged to make when you fight. So it’s like breathing out and it’s that holy
Chantelle Bruinsma (06:08):
Exercise. Can you just demonstrate? But
Michelle Hunter (06:10):
It’s like when you kick in your elbow, but because all these people are dancers and professional ballet dancers, they would do a kick and they’ll go, “Hey.” I was dying dead. This the best night ever.
Chantelle Bruinsma (06:25):
It was pretty good. It was pretty good. It was so good. It was good to make your dream come true. That was what was very special for me. You’d had a dream. Yeah, we loved it. We loved it. That
Michelle Hunter (06:35):
Was my only dream. And I told you that year ago, remember when I said, “When we do this, this is my dream.”
Chantelle Bruinsma (06:39):
I know.
Michelle Hunter (06:40):
And we did it with all our clients.
Chantelle Bruinsma (06:42):
I know, you’re the best. It’s so much fun. Anyway, so we did that. We did a lot of really fun experiences, but we once in this little podcast episode with you guys today, we wanted to actually dive into the main content theme of the retreat that we worked on over the five days. And that was really focusing on marketing, specifically advertising and being more effective in the messaging. Because we’re seeing a lot of clients struggle with advertising.
(07:13):
And so Michelle and I really went like, “Okay, we’re going to do a five-day intensive on messaging for advertising because really when it comes down to it, if your messaging isn’t dialed in, you can spend all the money in the world and you still won’t get any results.” It’s the sad truth, right? So what’s really important is that we make sure that the message is going to be impactful enough to stimulate action from the person who’s observing it and kind of partaking in it. If we don’t have a good message, we just, again, think people are just going to scroll on by and there’s no amount of money or ad optimizing that we can do to really make a difference.
Michelle Hunter (07:48):
That’s so true, Chantel. And we always say that when people are like, “What are you talking about messaging?” Messaging is when your ideal client, your dream student, hears your message. They feel like you are talking specifically to them. And that’s really important because when that translates to marketing, it can be a hell yes, it can be a hell no. But when it’s a hell yes, that is when conversion is in that really lovely sweet spot.
Chantelle Bruinsma (08:14):
Yeah. And so the more specific we can be, the better. And you guys all know that there’s so much cookie cutter marketing out there, so much cookie cutter messaging, fun, friendly classes, get fit for summer, very, very generic level. And so that’s what we need to empower you to step away from. The easy kind of what we do versus actually writing messaging that speaks to who someone is and exactly what they are looking for. And also potentially even adding a drop of what they don’t want or what would repel them from a studio too is quite handy as well.
Michelle Hunter (08:52):
And also in this world of AI and where a lot of us are using it with our content creation and our marketing, this is more important than ever because viewers, people who are scrolling, seeing your ads or even just consuming your marketing and your content are very smart now because they’re all using AI themselves. So they know what’s generic. They know what’s cookie cutter. So if more dialed in you can get with your messaging, it’s going to help you and how you create your content even on AI.
Chantelle Bruinsma (09:23):
So to give you an idea, we spent five days pretty much generating two hooks. Now a hook is essentially an angle that someone who is looking for your services would connect with and propel them to go, “Oh, that’s what I’m looking for and I’m going to move forward from there.” So we spent five days working on the hook. So to do that, we had to really understand the avatar. Now avatar is the persona of your dream student, essentially. Who is this person? What motivates them? What repels them? What is at the heart of actually what they’re looking for? And so we were actually working with our clients deeply to understand avatar strategy because really, again, it’s that difference between promoting your studio and promoting we do these classes versus I’m writing marketing content to speak to someone. It’s kind of that from inside out, shifting the whole lens to focusing on someone and what is going to attract them to you.
(10:31):
So the heart of that is avatar work. So it’s really thinking, okay, who is the decision maker? And if you run a studio with children, it’s actually, we’re not talking about the children at all. We need to speak right to the parents, usually the mum, if we’re kind of frank, right?
(10:46):
Often it’s for our demographics, it’s the mum. And so it’s understanding how we can really connect with what is important to that mum. And I’ll give you an example. So one of the hooks that we developed for one of our lovely clients was around the whole idea of they hate the disorganization. When you kind of sign a kid up, actually one of my best friends has her kids in a dance studio and even yesterday she was over here and she was saying to me, “I love this studio, but disorganization just kills me, but they do a really good job, but they’re just so unorganized. The communication is horrendous. I’m just never feeling structured.” And so we actually worked on a hook that was really speaking to the moms who want it to be organized. And they know that there’s other studios out there that aren’t, but this is what we do very well and this is what we’re known for.
(11:36):
So we’re actually going to bring that part of our offering to the front. So we wrote a hook saying something like moms of suburb. And again, the important thing of that is that we are leading with, again, we’re talking to someone. I’m not talking to a mum and I’m talking specifically to people, moms in a suburb. So using that framing is actually a very effective strategy of siloing who we’re speaking to. We’re trying to filter again and filter deeper and deeper and deeper. Are you a mom? Yes. Do you live in the suburb? Yes. Again, we’re kind of trying to get them through. And then we had the line, do you have a color-coded family organizer or family calendar? Because again, we’re speaking to a very specific type of person. Moms of suburb, do you have a color-coded family calendar? And I’m like, yes, I love my family calendar, right?
(12:22):
That’s
Michelle Hunter (12:23):
Me. That’s me. That’s me. It’s
Chantelle Bruinsma (12:25):
Not me yet. Not me yet. But it’s that whole idea of… And then from that heading, that headline, we then get to go into disorganization and chaos absolutely drive you insane. Signing your child up for dance classes shouldn’t add more stress to your life. It should bring ease to you and joy to your child. That’s why here at Studio Name, our whole focus is on making life easier for moms. We know you’re busy, so we keep communication really simple and everything is easier for your family’s life. That’s an ad, right?
Michelle Hunter (13:02):
That is an ad, yep.
Chantelle Bruinsma (13:03):
We’re not talking about jazz or ballet or tap or hip hop. We are talking purely about what the mom is actually seeking from the experience. And it’s been highly effective actually, right?
Michelle Hunter (13:17):
It has. And it’s really interesting because in evolution, we teach this in a project and really finding out who their avatar is is really important. We had some clients there who hadn’t gone into this project as an in-depth and it’s such an interesting exercise to actually go, who do we want to think we’re marketing to and what we want to highlight as opposed to who’s actually the decision maker? And I know we’re going to come back to this in another episode, but when you can really be specific on your avatar and who is the decision maker, it does help with your targeting down the track when you start to plug this into a paid ad strategy as well. It’s really, really succinct and targeted.
Chantelle Bruinsma (13:57):
It’s the idea of looking for cues. What is going to make that person who’s scrolling through their feed go, yes, that’s me and prompt enough to take further action. So it’s understanding… It’s like a bat signal. So we used to talk about it like that, right? We’re kind of putting little bat signals out in the air like we’re organized. Or I know a lovely client of ours, another one was all about a Pilates studio that was like, there’s not a matching set inside. I
Michelle Hunter (14:24):
Loved it. Loved it. Because you would know that’s you straight away if you said not a matching set inside.That’s me. And that’s your goal is for them to go, oh my gosh, they’re talking about me.
Chantelle Bruinsma (14:34):
Yeah. I want a studio where I feel comfortable and I can wear my kind of Kmart t-shirt with some kind of old pants and not feel shamed for not wearing head toe Lulu. It’s that thing. And actually since that’s happened, that lovely client has had people walking off the street saying, I saw your ad saying you didn’t have matching sets. I’m here for that. And literally walking referencing the ad. That’s exactly what we’re talking about here because we’re putting our identity out versus just our offering and that’s the difference. Who is it that you are that we can bring out to the marketing messaging that we’re probably not, that we’ve been focused on kind of like, oh, we’ve got a summer camp or I’ve got an intro offer or I’ve got this kind of membership level. We’re promoting the things versus the who and the who this is going to attract.
(15:19):
Really different way of advertising.
Michelle Hunter (15:21):
It is such a different way. And what was also what some members found quite profound is actually Chantel got out her little beach ball and her little beach ball, Ava, and actually did an exercise when she showed all the touch points and how Ava can actually go through the whole ecosystem pretty much of your marketing. And that even when Ava lands on a Facebook post or she gets sent an email, they don’t always convert. Your avatar, your dream person doesn’t always convert the same time. Chantel, did you want to speak to that a little bit with… Yeah. Is this something that you’re quite passionate about in teaching?
Chantelle Bruinsma (15:57):
Yeah. Well, I think the tricky thing sometimes that can happen is that sometimes you’ll have really good Facebook ad strategy, Meta ad strategy, but you notice they’re not actually clicking the ad, but they’re actually enrolling anyway sometimes. And just tracking the conversion is interesting. And sometimes they’ll see an ad, but they won’t go further, but then they’ll kind of Google you and come in that way. And again, it’s this understanding of every bit of communication around who you are, what you stand for into that ecosystem work. So I got a beach ball because I like to teach in a practical way, right? Got a beach ball, drew some eyes and eyelashes and a cute little smile on her, right? And then I stood and I got seven clients standing up on the stage, on the stage. We were in a room together on the floor.
(16:45):
And I held the beach ball and I was pretending that Ava was a potential dream student. Ava being the avatar, the dream avatar. And so I threw the beach ball. I threw Ava the avatar to one client, which was a Facebook ad, and they see the ad and then they didn’t bite, came back to me. And then I was like, okay, I’m actually going to throw it again. I’m going to show that ad to the person again. Again, came back to me, no worries. And then I had another client who was word of mouth. I was like, okay, we’re going to just throw over the avatar has a bit of word of mouth exposure back to another ad. Then we have a Google, she kind of Googles and we actually see then there might be some signage of the studio, but then we kind of keep doing ads.
(17:26):
We keep doing ads. Eventually what happens is that with all these kind of touch points adding up, you get this saturation point where Ava feels like, “Yeah, I’m here. I’m landed. This is the studio for me.” But we do need to approach it in a lot of different ways and be consistent in that. And that’s what is kind of exhausting. But I think the main message I want to say is you can spend a lot of time doing a lot of different types of advertising, but in our experience, the most effective, the most impactful is right now 100% is Meta advertising. And what’s been really cool is we’ve come home from Thailand and we rolled these hooks into actual paid advertising campaigns for our clients. And studios who were struggling to get enrollments now have different problems. So now we have clients… I’m thinking about three or four clients right now are struggling because they’ve got so many leads, right?
(18:23):
It’s a
Michelle Hunter (18:23):
Lead problem. It’s like, oh my gosh, now I I’m trying to call the leads so they’re not a dead lead. And that’s a good problem. It’s a good problem to have. And what they did really well is in that week, they were able to shut everything out, really think about their messaging, dial down their own neighbors and walked away with two to three hooks that they were able to all place in those touch points and specifically paid Meta advertising and they were reaching that exact message that they were getting that exact dream decision maker. It’s a good problem
Chantelle Bruinsma (18:56):
To have. And it’s interesting, a lot of those clients had actually been doing Meta advertising for quite a while and not having success. And again, this is what really prompted Michelle and I. We were getting frustrated for these clients. They’re spending the money, they’re doing the do, but it’s not getting the traction that we want. And so we knew that it wasn’t the ads themself, it was actually the content of the ads that was not enabling them to get the enrollments through. So once we fixed the message, everything just kind of flowed through and some are getting eight to 10 inquiries a day, which is amazing, but that’s a lot of buddy phone calls and a lot of buddy texts you got to send, right? It adds
Michelle Hunter (19:33):
Up. And also getting those inquiries between five to $10 a lead. So if I said to you, if you pay me five to $10 a lead and I get you eight leads a day to call, I think that’s a pretty good deal, not having to leave your studio. And we understand Facebook ad strategy is a beast and we understand it’s expensive to run, but we really pride ourselves on trying to give advice that works. And we actually did this in real time before we rolled it out. So we rolled out this whole strategy previously with a studio owner. So I kind of tested our whole… Me and Chantel wrote the ads. We ran the ads. We did all the specific things that we taught this week and we showed them the results that it could do. And what was really awesome is we actually rolled this out in real time with them.
(20:17):
Not using agencies, just giving very minimal viable X things for you to do yourself in Meta and it got outstanding results.
Chantelle Bruinsma (20:26):
The results were so good. The studio owner actually had to turn off the ads because they were exhausted. They were exhausted.
Michelle Hunter (20:31):
And we’re like, “You’ll get six months out of these ads.” I’m turning it off. I’m tired.
Chantelle Bruinsma (20:34):
There’s
Michelle Hunter (20:35):
Too many leads. I’m done. Yeah, it’s too many leads. So it really works. I don’t know if you’re thinking getting into that level and doing the pre-work, and that is some of the issue too when you work with agencies as well. It’s like it’s not working. It’s like you’ve got to do the pre-work or the ads. The ads aren’t going to land. They’re not going to hit. And I say that- That’s it. Yeah. You want to pay a really fancy Facebook ad agency two to three, four grand a month. Don’t even consider it until you do this work. It’s so important. It’s so important.
Chantelle Bruinsma (21:06):
And that’s why people get burnt so badly and they get really pissed off because they’re spending the money. The agency is actually what costs, and then you’re spending ad spend on top of that. But if you haven’t got actual strategy around what you’re paying for in terms of the messaging, and they’ll write an ad for you, but it’s probably not going to be great, is the tricky thing, right? So why don’t we now just kind of run you through a few questions live for you to start thinking about how to explore your avatar. So where I would be starting is, can you think of something that really symbolizes your studio? What in your studio are you known for? Is it that you are fun, that you’re kind of relaxed, very kind of jokey and you’ve got a vibe that’s kind of a bit quirky maybe?
(21:52):
Is it that you’re kind of very organized? Is it that you’re very structured and there’s very good communication and everyone is very calm, right? Is it that you are very phenomenal productions and that the performances that you do are really spectacular? Is it that you’re about the quality of the teaching? Is it that you’re really about the nurturing? Think really about what you are really known for. And then ask yourself, so of the students you have in the studio right now, obviously they were attracted to that. They were connected to that concept that you were able to portray in whatever form. Can you identify what about that they really hooked onto? So was it that they maybe noticed the communication or they noticed the matching set of what people were wearing or they loved that the concerts kind of gave them so many things to share online?
(22:53):
Can you think about what really was the thing that they loved the most about it? Maybe let’s just start.
Michelle Hunter (23:04):
We saw some people as studio owners were really able to… They just know that, right? If they’re like, “Yep, they come for that class. That class is what they’re really known for.” Or they’re here because it’s like a home. They want confidence. They don’t want all the theater and the drama. It should come to you quite quickly as Chantel says those questions.
Chantelle Bruinsma (23:22):
Well, and the easiest way to do is actually think of your favorite student or your favorite family, right? Think about that one student who you just… If you could have a whole studio full of them, what do they love about your studio the most? What would they say is the reason that they stay? What would they say is the reason that they stay at your studio or that they’re attracted to your studio? And then I want you to consider what about for that particular family or student, what don’t they want? What are they not interested in being involved in that would turn them away from a studio? And that’s often where the magic lies, thinking about what they’ll be repelled by. So I’m not here for drama. I mean, one of my favorite hooks that we came up with was all theater, no drama. And kind of speaking to we’re going to make sure that children have a really emotionally safe experience here and there’s going to be none of the kind of cattiness, none of the bitchiness, just really, really focusing on giving great life skills and education to the students, really getting clear on who you are, what you stand for.
(24:34):
So thinking about that, can you identify that family or that student or that parent that you love? What about your studio do they most cherish and what would drive them insane or what would absolutely make them not choose the studio? And thinking about those things. And when you can do the intersection of that, that’s your hook. So we’re not talking about your programs, we’re not talking about your nice flooring or your nice equipment. We’re talking about what they are looking for or what they would not be interested in as our way in to then start the sales process.
Michelle Hunter (25:09):
And once you can find that intersection, it is magic. It is magic.
Chantelle Bruinsma (25:14):
And you really only need one or two hooks is the truth and then you can just kind of play with them. It’s understanding who your avatar is, and you’ve probably got multiple avatars in your studio.
Michelle Hunter (25:26):
I was just going to say, it’s so tempting to do all of them and you don’t have to. If you can find the two strongest, just start there. If they’re the majority of the studio clientele, just start there.
Chantelle Bruinsma (25:41):
Yeah. So let’s just kind of tap. One thing I know we’re not going to get into big ad strategy here, but one thing I think is really helpful of what we taught at the retreat was actually using AI to support you doing your own ads. I think this was actually kind of really cool. Michelle, if you wanted to speak around that, like taking the screenshots, it’s really incredibly empowering now what’s possible.
Michelle Hunter (26:02):
Well, yeah, with AI coming in, really anyone can post an ad. And what I have the pleasure of is getting a lot of questions about studio owners’ Meta ads. The ads account that I work in and run case studies in are different to even our own studio evolution account. Everyone’s Meta ad account can look really different, but with using AI right now, the beauty is you can actually screenshot what you are seeing on the screen and get some real life advice. If you’re patient, if you’re like, “No, I’m going to tackle this and I’m going to learn it.” And if you can learn the process of just posting one type of ad first, AI can really assist you in finding and troubleshooting the crunchy bits. During this process, we had a lot of studio owners come to a stop gap of some major tech issues of uploading the ads just simply because they had a bug and we were able to really, if we were patient and took our time, we’re able to troubleshoot them using AI.
(27:04):
But a little kind of tip that when we went through this process with one of our studio owners, as I said, just take screenshots of the process as you go and pop them into your AI agent and get them to build a little process for you of posting the ad. And then she had this little guide next to her. So the next time she posted the ad or her studio manager helped her post the ad, or the admin had to change the spend or something like that, it was all there for her. And if you can kind of build it as you go and use it as a troubleshooting tool, it’s really powerful.
Chantelle Bruinsma (27:38):
Yeah. And you can really prime the AI to ensure act as a high performing ad strategist.
Michelle Hunter (27:44):
Yeah. And actually priming your agent with the hooks is actually golden as well.
Chantelle Bruinsma (27:51):
I also really love, we had a client who was getting inquiries from out of area in another city and she could not work out why that was happening. Anyway, upload the screenshot into Claude or ChatGPT and it had this little one little setting was clicked and you’re spending so much money on ads and you’re getting inquiries from people 300 kilometers away is going to do your head in. Again, this is the power of just using AI to support you in getting the resolution of this. So it’s just really brilliant. I think it’s actually made it so much more accessible now, Michelle, than having to spend thousands of dollars on an agency.
Michelle Hunter (28:27):
Completely, completely. And look, and I think agencies really have their place to helping studios scale, but also if you just want to start it out, there’s always been this stigma of how scary it is. And that’s why when we actually did this exercise, I shared my screen in real time in a meta platform that I hadn’t used in a long time because ours was different and actually did a live walkthrough of me doing it for the first time using the AI assistant. So yeah, it is doable. It is doable.
Chantelle Bruinsma (28:58):
Yeah. And some of our clients who are doing it for themselves, not particularly techy people are some of those who are now maxed out with leads. So it really is possible, but again, we want to reaffirm that it starts with the messaging. If you’ve got a crappy message, you’re going to get a crappy result. Working on the hook is very, very important.
Michelle Hunter (29:17):
Completely.
Chantelle Bruinsma (29:18):
Well, that was a good little share. And again, just kind of affirming, thinking back on your avatar is everything, like what would attract or what would repel that person and bring that into the messaging for the ad. Don’t talk about the studio, actually talk to the avatar. So that is the first thing to remember and play with using AI to support you in doing your own ads. It’s a really, really effective, accessible way you can go through that. And I highly recommend Muay Thai boxing, even though it’s definitely something I never thought I would do. Super fun.
Michelle Hunter (29:49):
Converted. And if you like today’s episode, feel free to like and subscribe. We love having you here and we will see you next time for our next episode of the Your Studio Podcast. Fantastic.
Chantelle Bruinsma (30:00):
Thanks, lovelies. Bye. Bye.
(30:03):
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