Hi Friends,
Today I want to know how you are marketing your studio. Are you marketing everything at once or marketing by program or campaign? From working with thousands of studio owners I always find when marketing one specific program or campaign you’re able to get more targeted results.
If you’ve been feeling a bit overwhelmed by your promotional efforts and long for a more focused approach, you’re in for a treat. Together, we’ll explore my 7-Step Marketing Method that can transform your studio’s marketing strategies and set you up for success.
1. Understanding the Magic of Campaign Marketing and Get Down to the. Nitty Gritty
Imagine a marketing approach that is precise and intentional, tailored to the unique offerings within your studio. No more scattered promotions with little impact. It’s time to create a buzz and make waves by emphasizing specific programs or classes in our studio which you know students will love.
Let’s dig deep and identify the program or class that has the potential to make a real impact. By transforming it into a branded entity, we can create an experience that becomes the talk of the town—an opportunity that no one wants to miss.
2. Connecting with Your Dream Audience:
Now, let’s talk about your dream audience—the people who will resonate most with your program. We want to craft marketing messages, headlines, and testimonials that address their concerns and evoke the emotions that will drive them to take action.
3. Crafting Tangible Experiences:
Unlike selling physical products, we’re offering intangible transformations through our studio programs. To bridge that gap, we can showcase testimonials, offer trial classes, and create enticing opportunities that allow potential students to envision the magic they can experience.
Think of ways you can express these tangible experiences in person and online.
4. Building Marketing Assets:
Let’s work smarter, not harder. Marketing by campaign means creating assets that can be reused and repurposed. Imagine having automated email sequences, targeted social media posts, and compelling website pages at your disposal. These resources will streamline your efforts and amplify their impact.
5. Unlocking Replicable Campaigns:
Think long-term success. We’re talking about campaigns that can be activated year after year, consistently bringing in new enrollments. By strategically planning and executing campaigns with the right intensity and duration, we can unlock the full potential of your marketing endeavours.
6. Striking a Balance:
We understand the toll that constant marketing can take on you. That’s why we advocate for balance. Yes, we’ll have focused campaign periods that demand attention and energy. But we’ll also create space to breathe, regroup, and redirect our focus elsewhere. It’s about sustainable growth without sacrificing your well-being.
7. Understanding Your Investment and Accelerating Growth with Paid Advertising:
Let’s get financially savvy, shall we? Understanding the financial side of marketing is crucial to your success. By analyzing profit and loss statements, pricing models, and revenue percentages, you can make informed decisions and maximize your growth potential. How dialled in are you with your marketing budget and do you even have one? If you don’t have one I suggest starting at a really low number and setting a goal to grow this. Start with 1% of your monthly turnover and go from there. You will be surprised at what you can achieve with 1%.
Ready to take your studio’s growth to the next level? Paid advertising can provide a significant boost. While word-of-mouth is valuable, it may take time to yield substantial results. With a clear understanding of your marketing investment and a strategic approach to paid advertising, you can expedite your growth and achieve your goals more efficiently. This is something we help our Studio Evolution members with every day.
There you have it, studio owners—the power of marketing by campaign. By targeting specific programs, connecting with your dream audience, and cultivating a balanced approach, you can elevate your studio’s success. Remember, it’s not about overwhelming yourself with constant marketing, but rather finding a sustainable rhythm that allows for growth while prioritizing your well-being.
Do you want to chat with one of our Community Coaches and here how we have guided hundreds of our members through the above process with loads of success? Book in for a mini studio review by clicking here.
Here’s to unlocking the true potential of your studio through strategic campaign marketing!
Chantelle x
